B2b Vs B2c Marketing Differences
B2B vs. B2C Marketing Differences
Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.
"Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market." (ExtraVision, n.d., p. 1) "Consumer competition can be a lot fiercer, with customer loyalty a constant battle." (ExtraVision, n.d., p.1)
Routes of marketing in business today include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is different when marketing to a business versus a consumer. Debbie Weil......
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Approximate Word Count: 807
Approximate Pages: 4 (250 words per double-spaced page)
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