Apple History
Symptoms
Since its inception, Apple has had major changes at the top of the organization. In, as little as, ten years four CEO's were giving the position and then dismissed because of inabilities to bring the company to profitability and an increase in market share. Apple had no clear business strategy, no statement of direction that could be used as a plan for deciding for which businesses the company should be in and which not. Executives and managers created their own strategies, with each strategy going into different directions. Other symptoms include the computer industry in general. Personal computers have become a commodity and the industry itself has reached a level of maturity. Major players in the computer industry have to constantly remain innovative and invest heavily in research and development to sustain a competitive advantage.
In the beginning, of the computer era when personal computers were in development Apple became the industry leader during the mid 1970s.......
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