Children And Advertising
Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. "The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them—double the amount of 10 years ago." (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to prevent young children from receiving the wrong message at an early age. Also help for them to understand the message that is being sent out in a positive manner.
Common themes that are used to sell products are sex, sex appeal and fast food. They are targeted for a younger marketing......
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