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1. Summary p. 3
§ What Is The Business
§ What Is The Market
§ Potential For Business
§ Forecast Profit Figures
§ How Much Money Is Needed

2. Business Structure p. 4
§ Ownership
§ Your Past Employment & Business Record & Achievements
§ Record Of Other People Working For You
§ Weaknesses In Your Management & How You Propose To Deal With Them

3. The Service p. 6
§ A Simple Description
§ Why The Service Is Unique
§ Brief Survey Of Competition
§ Service Development
§ Intellectual Rights Applied For

4. Marketing p. 8
§ The Market:
§ It's Size, It's Past & Future Growth
§ Analysis Of Market Into Sectors; Identification Of Sector Business Is Aimed At
§ Likely Customers; Who Are They, Type, Size, How They Buy
§ Selling:
§ Promotion, Advertising
§ Who Will Sell?
§ Pricing Structure

5. Operational Details p. 11
§ Where Based, Location
§ Suppliers
§ Equipment Needed

6. Financial......

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Approximate Word Count: 3003
Approximate Pages: 13 (250 words per double-spaced page)

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