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Jetstar

Article Title: "Jetstar to enter Tasman dogfight"
Source: The Australian
Date: 3rd August 2005
Author: Steve Creedy

OVERVIEW

The article by Creedy looks at the newly announced expansion of Jetstar Airline services from its current domestic Australian flight service to its penetration of the trans-Tasman market. Jetstar's original purpose was to provide Qantas (Same Ownership) a cost-effective alternative for the provision of domestic flights around Australia while also giving customers a cheaper and somewhat "no frills" option when flying locally. The article outlines the considerations and specifications that Qantas and thus Jetstar have undertaken in order to accomplish its "first foray overseas" as part of its "segmentation strategy". Jetstar's expansive venture is then obviously significant and relevant to the study of international business's (any business transaction which involves a cross-border commercial transaction) and the goals and barriers achieved and endured.......


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Approximate Word Count: 657
Approximate Pages: 3 (250 words per double-spaced page)

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