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Marketing Plan
for
INTERNET CAFÉS IN INDIA



Table Of Contents

1 Executive Summary 2
2 Situation Analysis 3
2.1 Market Summary 4
2.1.1 Market Demographics 5
2.1.2 Market Needs 6
2.1.3 Market Trends 7
2.1.4 Market Growth 9
2.2 SWOT Analysis 10
2.3 Competition 14
2.4 Services 14
2.5 Keys to Success 16
2.6 Critical Issues 16
2.7 Macro Environment 17
3.0 Marketing Strategy 17
3.1 Mission 18
3.2 Marketing Objectives 19
3.3 Financial Objectives 20
3.4 Target Marketing 20
3.5 Positioning 22
3.6 Strategy Pyramids 22
3.7 Marketing Mix 24
3.7.1 Services and Service Marketing 24
3.7.2 Pricing 24
3.7.3 Promotion 25
3.7.4 Service 26
3.8 Marketing Research 27
4.0 Financials, Budgets, and Forecasts 27
4.1 Break-even Analysis 28
4.2 Sales Forecast 29
4.3 Expense Forecast 30
4.4 Linking Sales......

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Approximate Word Count: 6022
Approximate Pages: 25 (250 words per double-spaced page)

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