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Top profits in the checkout zone

Productivity per unit area in the impulse buying zone at the checkout is as much as five times higher than in the rest of a store. And every retailer should rely in this zone on the proven sales getters tobacco, chewing gum and sweets, take very good care of these assortments, and present them in well arranged, tidy fashion – this is the upshot of a new EHI study.

wThe sales area of an up-to-date checkout zone is the result of 20 years of continuous, joint optimisation by retailers and manufacturers. Product range and display are so highly developed in this area that as much as five per cent of overall turnover, and an even higher percentage of profits, are generated by goods placed in the checkout area.
For this reason, checkout zone planning requires utmost attention. So if you are into self-scanning solutions with "zero waiting time", if receptacles for those disposable containers carrying deposits take up precious (because scarce)......

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Approximate Word Count: 1394
Approximate Pages: 6 (250 words per double-spaced page)

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