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Unilever Canada
Becel Margarine Case Analysis

Table of Contents

Executive Summary
Introduction
Problem Identification
Situation Analysis
Customer Environmental Analysis
Competitive Analysis
SWOT Analysis
Alternatives
"Run Canada, Run
"Now We're Cooking with Becel
"Body By Becel"
Recommendation
Implementation
Conclusion
Appendices


I. Executive Summary
Becel needs to adjust their promotional efforts to address both a heart healthy and great tasting product, while expanding their target market to the twenty-five and above demographic. Becel's current customers are largely empty nester households where the customers tend to be affluent with high incomes and over sixty-five years of age. By adjusting their promotional efforts to address both a heart healthy and great tasting product, Becel will be able to meet the needs of the twenty-five and above demographic. Becel's strengths include a strong reputation as a leader in heart health and nutrition......

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Approximate Word Count: 4719
Approximate Pages: 19 (250 words per double-spaced page)

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