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2004 Influenza Vaccine Shortage

Internal PR Action Plan
MKT 438
November, 22, 2004

Abstract
This year's flu season is supposed to bring a strain of the virus with a severity unlike any other seen in previous years. This supposed new strain is a mutated, currently untreatable strain that is expected to be responsible for several deaths. The media has caused such a wide spread panic over the Influenza bug this year and then claimed that 48 million vaccines mysteriously became contaminated rendering the public virtually helpless against the attack of this new strain of flu. This paper will discuss the strategies used by public relations representatives to calm the public as well as educate them by giving alternative ways to reduce the spread of catching this year's most infamous bug.



Internal PR Action Plan
Each year, the public is forewarned of the upcoming, potentially lethal, flu season. Along with the public warnings come the recommendations from the public......

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Approximate Word Count: 1402
Approximate Pages: 6 (250 words per double-spaced page)

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