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Table of Contents

I. Introduction

II. Situation Analysis

a. Strength
b. Weakness
c. Opportunities
d. Threats

III. Key Planning Decisions

a. Advertising Objectives
b. Target Audience
c. Competitive Advantage
d. Image, Personality and Position

IV. Implementation

a. Billboard
b. Radio Advertisement
c. Television Advertisement

V. Evaluation

VI. Budget

VII. Creative and Media Strategy

VIII. Appendices
a. Sample Questionnaire
b. Survey Results

I. Introduction
Ateneo de Davao University is a premier Filipino, Catholic and Jesuit University founded by the Philippine Province of Jesuits in the year 1948. In its 57 years of existence, Ateneo has kept pace with the advancement of the times. Fifty-two years after its foundation, the Ateneo de Davao University stands as a hallmark of education in Southern Philippines.Since then, In an effort to have all the business courses of all levels be vertically articulated and in an effort to integrate the......

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Approximate Word Count: 5521
Approximate Pages: 23 (250 words per double-spaced page)

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