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Estimate of Size of Dog Food Market
One in five households in the United States has a member of the family that isn't human. 53 million families can call themselves dog owners, and this number is growing at a continual rate each year. Annual sales of dog food nationally is $6.08 billion, 3.1 billion of these sales derive from supermarkets. Boston holds 1.2% of the entire U.S. population or 3,548,809 current or potential dog owners. If the one in five households being owners of "mans best friend" holds true in Boston, only 645,238 people in its population are pet owners, leaving a large market open for opportunity.

Target Market
Many adults, single or married, that are between the ages of 21 and 54 consider their pet to be a part of the family. This is why Show Circuit Dog Food's target market will consist of this age group.

The first four categories (parents with school aged children, roommates, childless couples, and parents with younger or older children) are......

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Approximate Word Count: 2624
Approximate Pages: 11 (250 words per double-spaced page)

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