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In the Managing International Acquisition simulation dealt with the merger and acquisition of a foreign national bank overseas. In doing the research for this project, I found interesting examples of recent mergers of Reebok/Adidas, Nextel/Sprint, and MBNA/Bank of America.
The Reebok/Adidas merger is all about catching Nike, the industry leader in market share. The objective of the tieup is clear. The two companies, which jockey for No. 2 and No. 3 slots behind Nike (NKE ), view their prospects for competing against the Beaverton, Ore., behemoth as better together than apart. (www.businessweek.com)
In Europe especially, the shadow of Nike grew larger in the last year as the U.S. company surpassed Adidas in the soccer shoe segment for the first time -- for Adidas, a game-changing event equal to, say, Toyota (TM ) surpassing Ford (F ) in U.S. sales. (www.businessweek.com)
In the U.S., Nike reigns supreme. In 2004, it had about 36% market share in the athletic-footwear market,......

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Approximate Word Count: 1012
Approximate Pages: 5 (250 words per double-spaced page)

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