Quaker Oats
Business Strategy Report for Quaker Oats
Strategic Management (MGT 482)
May 23, 2002
Abstract
Organizations use strategies to impact their performance against competitors in their respective industries. The process by which managers choose a set of strategies for the enterprise is the strategic management process. (Hill & Jones, 2001, pg. 4) This report will discuss a business strategy report for Quaker Oats Inc.
Business Strategy Report for Quaker Oats
The Quaker Oats Company was officially formed in 1901 when several American pioneers in oat milling came together to incorporate the company. In Ravenna, Ohio, Henry D. Seymour and William Heston established the Quaker Mill Company and registered the now famous trademark. The Quaker Oats Company is based in Chicago, Illinois and is now a division of PepsiCo. As indicated in figure 1, Quaker's star products consist of Gatorade, Quaker Oatmeal, ready to eat cereals, grain based snacks, and Golden Grain products, such......
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Approximate Word Count: 1322
Approximate Pages: 6 (250 words per double-spaced page)
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