Market Research Proposal For Friskies Go-Cat
CONTENT
Covering Letter 2
Executive Summary 3
1 Introduction 4
2 Background 4
3 Research Purpose ¨C Management Decision Problem 4
4 Marketing Problem and Research Objectives 5
5 Management Decision Criteria 8
6 Research Design Rationale 8
7 Research Design 9
8 Field Work 10
9 Data Analysis 11
10 Reporting 13
11 Materials Required 13
12 Cost 13
13 Contractual Requirements 14
14 Timing 14
15 Accreditation 14
16 Project Management 14
REFERENCES 15
APPENDIX 16
COVERING LETTER
To Whom It May Concern:
Thank you for your bidding invitation. We are honoured to receive your invitation and very glad to accept it. We desire to be awarded the market research project, and we are confident to win it in the bidding.
As a professional market research company, we have pursued market research......
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Approximate Word Count: 3309
Approximate Pages: 14 (250 words per double-spaced page)
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