Japanese Animation: An American Market Powerhouse
In 1954 an adventurous and upbeat cartoon called Astro Boy captured the imaginations of all children under the Rising Sun. This vivid type of drawing style inspired a cult following of idol worshiping fanatics. The existence of such enthusiastic consumers, known as otaku, has come under the attention of current international trade markets (mainly the North American market) for their "loyal customer" status. Otaku have attached anime to American culture like "white on rice". In the United States, the largest video and comic market is anime and manga; however, many conflicting culture issues and stereotypes have created problems for said markets to maintain a healthy profit margin.
One of the key issues keeping the anime industry from succeeding in the United States as it does in Japan is the belief, in the U.S., that cartoons are strictly for children. This stereotype hinders any chance of appealing to the actual age group that generates income. A large contributor to this problem......
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