Newspaper
Intro to Comm. Research
This research paper is based around the uses and gratifications theory. It deals with various studies and articles that discuss the uses of newspapers in students daily lives, dealing with where the student gets a specific kind of news and why they chose that medium.
The theory that is used is the Uses and Gratifications Theory according to Stephen Littlejohn. (2002) This theory focuses on the consumer instead of a message. The consumer is responsible for choosing a specific media to meet their specific needs. An extension of this theory is the Dependency Theory. Sandra Ball-Rokeach and Melvin DeFleur proposed this theory. (1976) They propose a relationship among audiences, media, and the larger social system. “Consistent with uses-and-gratifications theory, this theory predicts that you depend on media information to meet certain needs and achieve certain goals.” (Littlejohn pg. 325) There are two factors that seem to determine how dependent the......
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Approximate Word Count: 3113
Approximate Pages: 13 (250 words per double-spaced page)
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