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Globalizing Volkswagen:
Creating Excellence on All Fronts

BACKGROUND

Since its beginning in 1938, when the Germany government laid the foundations of the first Volkswagen factory to build a "People's Car", Volkswagen has had its times of trial and prosperity. Hardly making it through the end of World War II, this company has had several different executives to take it in many different directions, some bringing prosperous growth and others defeat and lost investment. Competition brought VW to its knees in the late 1980's and early 1990's, and they faced defeat if they couldn't turn it around to compete against the new Japanese manufacturing and production that decreased the costs of cars making them more affordable and appealing. In early 1993 Ferdinand Piech took over as CEO of Volkswagen, and began to implement his plan to turn their future around. Piech transformed VW into a powerful global player buying out other well known car brands, such as Bentley, Bugatti, and......

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Approximate Word Count: 1271
Approximate Pages: 6 (250 words per double-spaced page)

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