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The 4 Ps of Marketing, which are the controllable elements.

Product
The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services and electronic or digital products such as e-books that don't have a recognizable physical substance..

Includes features and benefits, installation, service, warranty, packaging, branding.

5 steps for developing a product
shows you how to go about developing a product, and our

16 Point Product Evaluation Checklist
helps you evaluate your product for marketability.

The Most Overlooked Small Business Opportunities on the Net..... and How to Earn a Superior Living at Them
provides great insight for service businesses looking to start or expand.

Place [Distribution]
The next of the 4 Ps of marketing focuses on getting product to your customer.

Includes warehousing, fulfillment, electronic download, shipping, middlemen.

There's A Product in Every One of Us......

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Approximate Word Count: 576
Approximate Pages: 3 (250 words per double-spaced page)

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