Competition In The Bottled Water Industry
Competition in the Bottled Water Industry
1. List and describe the dominant economic characteristics of the bottled water industry.
• Market size and growth rate – The industry is size is worldwide with a growth rate averaging nearly 9% from 1996-2001 (with a U.S. per capita growth from 20 gallons per year in 2001 to 26 gallons per year in 2005.)
• Number of buyers – There is a significant number of buyers in the U.S. and internationally. No one buyer accounts for a significant fraction of overall market demand.
• Buyer needs and requirements – Buyer needs have been changing recently due to an increase of people being more health conscious and also due to increased concerns over the quality of tap water after scares in Milwaukee where 400,000 people became ill, Washington D.C. where residents became ill, and a revision in EPA standards pointing out that there was arsenic in drinking water.
• Number of rivals – There are a few large players in the bottled water......
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Approximate Word Count: 850
Approximate Pages: 4 (250 words per double-spaced page)
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