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Case #1- Starbuck's Strategy: It's a Small World After All- Case 2.1

A1. Create a SWAT analysis of Starbucks focusing on its plans for international growth.
1. Strengths
a. Starbucks has obtained a strong brand name over the years.
b. They have obtained a system that works.
• Consistency
• Astounding customer service
• A long range of customer loyalty
• Superior quality
• Good training and management system
• They understand their target audiences.
• They have the resources and money for valuable research.
• Their marketing strategy is magnificent. An example is how they name their coffee Tall, Venti, and Grande. This gives the customer a sense that the product is foreign and exotic. With this in mind, customers are willing to pay the extra money. They want those unique products. (paladn)
c. Now with their products sweeping nationwide, Starbucks is able to tie-in products, such as coffee cups and briefcases, to expand their market.
d. Starbucks has an......

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Approximate Word Count: 1086
Approximate Pages: 5 (250 words per double-spaced page)

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