Callaway Golf Industry
Memo
Re: McDonald's Case Study
Overview
McDonald's is a U.S based company with a mission to globally standardize its overall product and service. The company built its popular reputation by ensuring aspects of cleanliness, immediate service and familiarity. McDonald's main goal is to be the leader in the world's best quick service restaurant experience. As the world expands and changes, modern day lifestyles are becoming more and more in favor of the idea of a fast food service.
Strategy and Standardization
McDonald's is apart of the global market holding restaurants in many different countries all over the world. They are widening their horizons to incorporate more of the world's diverse population. By occupying 30,000 restaurants in over 119 countries, McDonald's is attacking the mass marketing aspect of the global business mix. McDonald's marketing strategy which includes some global elements touches upon aspects of each "P" in the marketing mix. Promotion for example in......
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