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Embracing the Enterprise Culture: Art Institutions Since the 1980s


Today we live in a world immersed in art. Designs of logos and images which create famous corporate identities are all among us, all created as a result of enterprising art. This article does a great job in telling a tale of how art came to be for corporate entities and more importantly, consumers. Taking art and turning it into a commodity is what large companies in the United States and Great Britain have been pioneered since the 1980s. Before the revolution in commercializing art, art sponsorship had to first happen.
Art sponsorship was lead by patrons of art, mainly successful corporate entities. Corporate leaders recognized the appeal of art to the masses and used it to act as a catalyst in their booming enterprise. Art has been used in branding, creating logos, products designs and even commercials to help lure consumer interest. Marketing strategies using art have shown that it is effective......

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Approximate Word Count: 509
Approximate Pages: 3 (250 words per double-spaced page)

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