Body Shop - Value Chain
a. Where in the value chain is the organisation creating value for their customers?
Primary:
Value chain activity Yes/No How does The Body Shop create value for the customer?
Inbound Logistics No Not imperative to creating value to the customer.
Operations Yes Operations and technological development are covered in the The Body Shops stance on animal testing (one of their values). Testing comes under operations and technological development as they have had to think of innovative ways to test their products. Providing value to the customer through a feeling of ethical betterment and also the knowing that focus is placed on the business operations in that the products purchased are still safely tested.
Outbound Logistics No Not imperative to creating value to the customer.
Marketing and sales Yes The values of "self esteem, is aimed at marketing and sales in an indirect manner.
"Self esteem": The Body Shop promotes individuality, the respecting of ones own body and......
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