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Database Paper

Whatis.com (2004) defines a database as "a collection of information that is organized so that it can easily be accessed, managed, and updated." In my current job at Wellco Tank Trucks, Inc., we do not use any type of databases in the daily operations of our business. My only job that involved regular use of a database was at Chilcutt Direct Marketing (CDM) in Oklahoma City, Oklahoma. From February 2003 to June 2004, I was an Account Executive of Brokerage at CDM. CDM is a direct marketing company that manages and brokers customer mailing lists for companies across the United States.
The company uses an operating system called AS/400. AS/400 is setup with a database included. The database is customizable to fit the specific needs of a company. Scott Chilcutt, who at one time was the IT manager for CDM, designed a unique database called Marketing Information Network. This database contained separate "datacards" for each of the mailing lists that are on the market. These......


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Approximate Word Count: 687
Approximate Pages: 3 (250 words per double-spaced page)

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