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The history of what is now a global company can be traced back to Philip Morris's 1854 opening of a single shop on London's Bond Street, selling tobacco and ready-made cigarettes.

In 1847, the famous Phillip Morris is established, selling hand rolled Turkish cigarettes.Cigarettes became popular around this time when soldiers brought it back to England from the Russian and Turkish soldiers.

In 1902, the British Phillip Morris sets up a New York headquarters to market its cigarettes, including a now famous Marlboro brand.

Phillip Morris continues to diversify into other products, buying into General Foods Corporation and Kraft Inc in 1985. During the 80's and 90's, the tobacco industry starts marketing heavily in areas outside the U.S., especially developing countries in Asia. Marlboro is considered the word's No. 1 most valuable brand of any product with a value over $30 billion! Over this period, there is a battle between Coca Cola and Marlboro as the No. 1 brand in the......

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Approximate Word Count: 314
Approximate Pages: 2 (250 words per double-spaced page)

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