Juice Penetration In Mexico
Executive Summary
Comet is a national producer of lightly carbonated juice blends within the US. Currently Comet has considered expanding its market on an international level, with entry into Mexico. The following data provides a brief insight into how lucrative entry into this market could be.
· The soft drink and juice industry reports a 5% growth for 2006 with over $20 billion dollars value for the industry
· Currently Latin Americans spend 75% of their income on food and drink compared to 15% in the US
· Mexicans are the second largest per capita consumers of soft drinks in the world
· US firms hold 80% of the market for fruit juices
Given this data Comet feels that an opportunity within Mexico does truly exist. The initial plan is to introduce a flavor such as lime that Mexicans are already familiar with; however cranberry juice would be blended to add interest and curiosity. Middle to upper class, health conscious, urban dwelling young adults would be......
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Approximate Word Count: 2838
Approximate Pages: 12 (250 words per double-spaced page)
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