The Religion Of Consumption
The Religion of Consumption and
The Reshaping of the World.
. In David Loy's essay "Religion and the Market," he proposes that consumerism has become so widespread that it is becoming a religion. Benjamin Barber would term this growth as "McWorld" in his essay, "Jihad vs. McWorld" Benjamin Barber presents two ideals which govern the world today. The first being the ideal of Jihad, and the second is the ideal of McWorld. These two ideals are what eventually leads to what Barber presents as a world identity. He presents a world in which American styled commercial capitalism has transformed the world into theme parks. The world is also becoming more interdependent due to diminishing resources, and the multinational corporations like GM. Jihad, the weaker of the two opposing factors presented by Barber, is the idea of people isolating themselves into "tribes" based on culture. Within sovereign nations people are forming fragmented identities which do not necessarily correspond......
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