Citigroup In Post - Wto China
Citigroup In Post-WTO China
Word Count 745 with title page & references, 685 with out them.
Introduction
China entered the World Trade Organization (WTO) in 2001 and immediately experienced rapid growth. China was also experiencing problems with state owned enterprises and large debts. State banks needed radical reforms. Chinese banks did not manage Pension funds properly and subsequently were unable to collect a major portion of loans that made up state owned enterprises. Citigroup took advantage of China's financial shortcomings and seized the opportunity to expand Citigroup's services in China by offering investment banking and personal financial planning.
Citigroup Displays Environmental Adaptability in China
Citigroup has displayed environmental adaptability in China. Citigroup's goal is to "grow our market share over the next five years through or embedded bank strategy" (Pearce and Robinson, 2004, p.18). Through "strong brand equity", which is......
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Approximate Word Count: 694
Approximate Pages: 3 (250 words per double-spaced page)
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