Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 100,000 papers.

Join Now!

Retail Marketing

Final Report
on
"CRM for Banks"
(Customer Relationship Management, Term V, PGP 2003-05)

Submitted to:
Prof. J.K. Das

Submitted by:


Indian Institute of Management Lucknow
November 29, 2004


Table of Contents

Executive Summary 3
Introduction 4
CRM Initiatives in Banks 7
Retail Banking: 7
Corporate Banking: 8
CRM Initiatives in Indian Banks 9
CRM Initiatives in Foreign Banks 9
Gap Analysis: CRM Initiatives at Indian Banks 10
Case Study: ICICI Bank 12
Objectives 12
ICICI Bank-Infosys Partnership 12
Implementation of CRM Intiatives 14
CRM Redefines ICICI's Online CRM Objectives: Future Actions 17
Customer Acquisition 17
Service Channel Medium 18
Virtual Community 19
Future Opportunities 20
CRM Packages 22
Conclusion 25

Executive Summary

The various market drivers for the CRM market in India are – need for improved customer service, high global adoption, and reduced product differentiation, capabilities of new technologies and media......


View the rest of this paper...

Approximate Word Count: 6446
Approximate Pages: 26 (250 words per double-spaced page)

Why should you join Frat Files?

  • - It's safe, secure, and private.
  • - Instant access to over 100,000 papers. New papers are added hourly.
  • - Fast and reliable customer support.

Credit Card

Bank Account

PayPal

Similar Essays

  1. Retail Marketing And Promotion

    Retail marketing and Promotion. Unit 5 Retail marketing and Promotion
    Assignment 2 In this assignment I will be more focusing on ...

  2. Retail Marketing Strategies For Un Organised Retailers

    retail marketing strategies for un organised retailers. Topic: Retail Marketing-
    Strategies for small unorganized retailer in the era of organized retailing. ...

  3. Retail Marketing

    retail marketing. Final Report on "CRM for Banks" (Customer Relationship
    Management, Term V, PGP 2003-05) Submitted to: Prof. JK ...

  4. The Impact Of Snowboarding On Retail Marketing

    The Impact of Snowboarding on Retail Marketing. The ski industry has been
    around since the beginning of the century. Since that time ...

  5. Marketing Implementation Strategy Of A Retail Store

    ... of a retail store. Marketing Implementation Retail Project Upbeat - The
    Fashion Studio TVSwamy road RS Puram Submitted by Vidya. ...