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Mission:

We exist in order to add value to the lives of those with whom we work by producing the highest quality of industrial and technological products, according to the needs of both society and the companies with whom we work.
Analysis:
When thought in market terms, the mission statement of the Kale Group seems to be highly market-oriented and exceedingly achieved. The Group’s core objective is “adding value to the lives”. Its customers are those with whom they work. Its business target is “producing the highest quality of industrial and technological products”. And, what criteria they use are the “needs of the society and the companies with whom they work”.
Some companies define their missions shortsightedly in industry or technology terms. However, mission statements are to be defined in terms of customer needs which necessitates to follow up the innovations and to supply the industrial know-how. Moreover, the organizations have to make innovations and create......

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Approximate Word Count: 489
Approximate Pages: 2 (250 words per double-spaced page)

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