Product Idea
New Product Idea Generation & 4. Idea Screening
(1) Driving-Through Supermarket
Since our main target is the elderly, especially who are bothered by getting out of the car in shopping for everyday products, our main idea for the new product is “Driving-Through” supermarket. The system means that there is a screen for ordering and a window for picking up on each side for the building so that the customer can buy the daily products in their cars. The biggest advantage of this system is saving time. It takes only about 3 minutes for each car. Another advantage is that it doesn’t need big space for the market. Other markets like Wal-mart should have the space for customer, for example, space for the cart.
(2) Low Price
Another attractiveness of SuperFresh is the low price. The idea is to be possible by selling restricted products, only everyday products. Specialized in small category make it possible to save the cost price and offer with the low price. This is the factor......
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