Malcolm X
Apple A-Life
My role as a marketing director for apple is to research the market, and find out a niche to produce a new product, that will hopefully sell, and create profit.
My theory of a product is that; it is an object that can be sold or bought, that might satisfy a want or a need.
The product that I have in mind is an mp3 player. Apple already have a wide range of mp3s. From a 60gb colour screen Ipod, to a 2gb Ipod shuffle with no screen. I have come up with another product to stop the sales going in to decline. I have taken ideas from the previous mp3 players, and added a bit of creation of my own and have come up with, ‘A-Life'.
It is small like the Ipod Shuffle, and has a small screen like the Ipod Nano. The actual mp3 would be attached to a neckband. So you are wearing your mp3, and its not hanging loose in your pocket.
I have chosen this product, because it is something I know about, and well like. With this, I hope it will give me a better view on how to......
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