Hurricane Island
Mr. Chin should advise to increase marketing efforts for the professional development programs. BECAUSE:
1. Major problem with this marketing plan is the idea that chasing corporate America is a violation of the mission statement. This is not true. The mission statement, which reads:
The Mission of Hurricane Island Outward bound is providing safe, challenging, educational experiences in a wilderness setting, carefully structured to improve self-esteem, self- reliance, concern for others and care for the environment."
This mission statement reveals NOTHING about limiting these benefits to only the underprivileged. While that population might benefit MORE so than the middle-upper class, it is truly irrelevant. Those at Hurricane ASSUME that it is directed for the underprivileged. With the inception of Hurricane, founder and school president Peter Willauer envisioned " an outdoor classroom"- not an outdoor classroom for the poor. This is critical. In addition, according to......
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