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Individual Case Analysis

Companies in Crisis- What to do when it all goes wrong?

Discussion Questions:

1. What should the company do regarding the following specific issues?

a. Should the company recall all of its fresh apple juice, just those batches considered potentially contaminated, or not recall any of the product?

I think Odwalla should recall all of its fresh apple juice in order to prevent consumers from having to worry about purchasing the product and getting contaminated. Until the problem is solved fresh apple juice should not be distributed.

b. Should the company admit responsibility immediately? If so, then why? If not, the why not?

Yes the company should admit responsibility as soon as they are certain that the crisis has occurred so that people see that they are serious and willing to do as much as they can.

c. How should the company address media interviews? What should be said and what should not be said?

The company should......

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Approximate Word Count: 1289
Approximate Pages: 6 (250 words per double-spaced page)

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