Marketing Audit And Evaluation
The development and implementation of the marketing plan is to take place in QUTopia, a make-believe city in Queensland, Australia. Students enrolled in the class will adopt the roles of the residents of the city with roles and demographics assigned randomly to students in the first week of classes. Residents will be issued with fake QUTopian currency which they can spend as consumers at two marketdays (to be held in class). All students are expected to spend their money as consumers during the two week period. After implementation, students will reflect on their experience as both consumers and marketers in an individual assessment.
While students develop and implement the marketing plan as a team, the audit and evaluation of the project is to be done individually. The currency representing the sales of the business is to be attached to the marketing manager's assignment.
The structure of the assessment item is listed below:
1. Summary of marketing outcomes and......
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Approximate Word Count: 427
Approximate Pages: 2 (250 words per double-spaced page)
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