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Firestone Case
Danger on the Highway: Bridgestone/Firestone¡¦s Tire Recall
Bridgestone/Firestone, Inc., based in Nashville, Tennessee, has been in the business of making tires since 1900, when Harvey Firestone founded the Firestone Tire & Rubber Company in Akron, Ohio. Firestone was acquired by Bridgestone USA, Inc., a subsidiary of Tokyo-based Bridgestone Corporation, in 1990 for $2.6 billion. Today, the company markets 8,000 different types and sizes of tires, and a host of other products. The company has also enjoyed a long and prosperous relationship with Ford Motor Company which began in 1906 when Henry Ford purchased 2,000 sets of tires from Harvey Firestone. Despite emerging as a leader in the tire industry, Bridgestone/Firestone has faced several crises related to its tire¡¦s safety. In 1978, Firestone recalled 14.5 million tires¡Xthe largest tire recall at the time¡Xafter excess application of the adhesives binding the rubber and steel resulted in 500 tread......

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Approximate Word Count: 2673
Approximate Pages: 11 (250 words per double-spaced page)

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