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Introduction
Over the years, many people and organizations have debated about the degree of influence that ethics have on marketing communication as a whole. There are a great number of advertising and marketing communications messages who have generated accusations in regard to the integrity of the profession. For instance, marketers prepare deceptive and misleading advertisements, and then create advertisements linked to bad habits and intimate subjects and so on. Some inappropriate actions have led to new laws and regulations. As a result, most organizations have developed a code of ethics as a guideline to help marketing practitioners make better decisions and identify their own standards as marketing communication professionals.

The term ‘Ethics' refers to the moral principles or value that serve as operational guidelines for both individuals and organizations which have relationships with each other. It also can be viewed as the standard of behavior by which conduct is......

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Approximate Word Count: 4150
Approximate Pages: 17 (250 words per double-spaced page)

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