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Target Market: Girls 5-14

Positioning: Diverse young girls who want to have dolls/figurines that look unique and complement their personalities and lifestyles.

Product Line: A range of about 20 dolls, all of them with unique features (i.e. body types, hair types, facial features etc.)

Fashionable up to date clothing, including everything from bikinis to evening wear.

Accessories such as safety whistles, purses, cell phones, cell phone cases make up cases, school supplies, bedding etc in specific themes in accordance to each individual doll.

Price Proposition: Dolls: $23.95 +tax

Accessories:
Safety Whistle: $2.95
Purses: $14.95
Cell Phones: $59.95
Cell Phone Case: $13.95
Makeup Case: $9.99
School Supplies: $0.99 (pens) – 12.99 (i.e. calculator)
Bedding: $69.95

Distribution Plan: Distribute dolls to all major retailers such as; Toys ‘R Us, Zellers, Wal-Mart, and Costco. Also distribute to independent toy retailers in major......

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Approximate Word Count: 862
Approximate Pages: 4 (250 words per double-spaced page)

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