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Sales Management: Mid-Term Test Notes

Chapter 1

SALES MANAGEMENT IN THE 21ST CENTURY: there are dramatic changes, which are being driven by BEHAVIORAL, TECHNOLOGICAL, and MANAGERIAL FORCES. BEHAVIORAL FORCES: are rising customer expectations, globalization of markets, and demassification of domestic markets; TECHNOLOGICAL FORCES: include sales force automation, virtual sales offices, and electronic sales channels; MANAGERIAL FORCES: consist of a shift to direct marketing alternatives, outsourcing of sales functions, and a blending of the sales and marketing functions. CRITICAL ISSUES FOR REINVENTING SALES ORGANIZATION: 1) building long-term relationships with customers, which involves assessing customer value and prioritizing customers; 2) creating sales organizational structures that are more nimble and adaptable to the needs of different customer groups; 3) gaining greater job ownership and commitment from salespeople by removing functional barriers within the organization......

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Approximate Word Count: 6747
Approximate Pages: 27 (250 words per double-spaced page)

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