Subway Sandwiches
Subway Sandwiches
Although sub and sandwich shops offer some of the best growth opportunities in fast food today, there are signs that the category is not what is use to be. Subway's rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition, fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success, compared with a couple of years ago. Subway's growth in recent years is due in part to popular menu innovations, including new breads and new sauces. But a chunk of the credit goes to a wildly successful marketing campaign that the company nearly missed.
In the late 1990s, Subway founder Fred DeLuca noticed a spike in sales at restaurants around Houston. The reason: a local ad agency had noticed seven sandwiches on the menu with a relatively low 6 grams of fat or less, and built an ad campaign......
View the rest of this paper...
Approximate Word Count: 898
Approximate Pages: 4 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Subway Sandwiches
Subway Sandwiches. Subway Sandwiches Although sub and sandwich shops offer
some of the best growth opportunities in fast food today ... -
Case Number One - Subway Sandwich Shops Situation Analysis
... early morning and late-night crowds - Dwell on Drive-Thrus, including stand-alone
locations Critical Issue and Conclusion Subway Sandwiches’great marketing ... -
Subway Case Analysis
... its healthful choices in a series of ads that featured Jared Fogel, a customer who
attributed his 245 pound weight loss to a diet of Subway sandwiches and a ... -
Subway History
... In fact in 1999, an Indiana University student named Jared Fogle lost 245 pounds
with a diet made up mostly of Subway sandwiches combined with exercise. ... -
Subway Innovation Report
... Fogel. Jared Fogel is a real person who lost 300lbs by combining eating
subway sandwiches every day and minimal exercise. His story ...
Frat Files
Members
Information
