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Fast Food Industry


UNIVERSIDAD DE LAS AMERICAS
ESCUELA DE NEGOCIOS








Industria de la Comida Rápida















CAROLINA BOCAZ VERGARA






Santiago, Noviembre 09 de 2001



Resumen Ejecutivo


El presente informe tiene como objetivo principal realizar un Análisis Industrial de las Comidas Rápidas en Chile para desarrollar posibles estrategias de negocio.

El informe incluye el desarrollo del Análisis Estructural del Sector Industrial de las Comidas Rápidas en Chile, mediante, el análisis de la acción conjunta de cinco fuerzas competitivas; Potenciales Entrantes, Intensidad de la Rivalidad de los Competidores, Poder de Negociación de los Proveedores, Presión de los Sustitutos y Poder de negociación de los Compradores. La acción conjunta de las cinco fuerzas nos servirá para determinar posibles estrategias, así como la rentabilidad potencial de las utilidades en términos del rendimiento de largo plazo del capital invertido.

Se......


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Approximate Word Count: 11734
Approximate Pages: 47 (250 words per double-spaced page)

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