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Case BOMBARDIER /ADTRANZ
Question 1
Two very important reasons for an acquisition are:
1 Possibility to expand internationally;
2 The potential to transform a company and to enrich a firm.
What is the Why Rationale?
With the cross border acquisition of Adtranz by Bombardier Inc. (BBD) it enabled Bombardier Transportation (BT) - a division of BBD - to enter the local European markets, obtain know-how and access to European engineering concepts needed in emerging markets like Asia and South America and other markets or influential groups demanding European equipment and technology. Apart from this, it would clearly strengthen BT¡¦s global reach.
With this acquisition it wanted to balance revenue streams in the different groups within BBD and to create a healthy balance against BBD Aerospace Group.

BBD is a Canadian corporation engaged in design, development, manufacture and marketing in the aircraft, rail transportation equipment and recreational product industries. In......

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Approximate Word Count: 1699
Approximate Pages: 7 (250 words per double-spaced page)

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