Cowgirl Chocolates - Marketing Analysis Case
Problem Statement
Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site.
Situation Analysis
Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate industry. Each year Marilyn has loaned the company money to keep it running. Cowgirl Chocolates, primarily run by Marilyn, with help from family and art associates is branded based on the concept that chocolate lovers are fun and adventuress in spirit and whimsical. Cowgirl chocolates caters to both Chocolate lovers and spicy food fans.
Cowgirl chocolates are manufactured by Seattle Chocolates a private label company well know for working with a Frango......
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Approximate Word Count: 1586
Approximate Pages: 7 (250 words per double-spaced page)
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