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About Whirlpool Corporation:

1989: Whirlpool entered European Markey by buying a 53% stake in the appliance division of Dutch based Philips Electronic for $ 470 million .Formed a joint venture firm named Whirlpool International BV (WIBV).

1990: Added the whirlpool brand name to the Philips product line.

1991: whirlpool bought the rest of the Philips stake (47%) for $ 600 million to become the sole owner of Whirlpool International BV.

1991-1999: WIBV developed three pan European brands to differentiate its product line. Whirlpool, Bauknect, and Ignis. Regional brands like Laden which was sold exclusively in France were also created.

MARKET SHARE – 13%.

Value Chain Analysis of Whirlpool Europe

Manufacturing through 11 plants, 10 in Europe and 1 in Africa.

Typical flow of goods:
FROM
Point of Origin: One of the Manufacturing Units.
TO
Contact Point 1: One of Two central distribution Centres.
TO
Contact Point 2: One of 12 regional Distribution......

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Approximate Word Count: 3713
Approximate Pages: 15 (250 words per double-spaced page)

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