Flavors And Fragrances
In the article "Why the Fries Taste Good," Eric Schlosser explains how the flavor industries are the responsible ones in making the flavors and fragrances for the food industry and other accessories. To show this, Schlosser shared his experience when he was given the opportunity to visit and explore the International Flavors & Fragrances (IFF), the world's leading Flavor Company.
Schlosser explains how McDonald's French fries was cooked in beef tallow allowing their costumers to smell the delicious aroma and a hint flavor of the beef. In 1990, they started to use vegetable oil because of the complaints over the extreme cholesterol that the costumer was consuming from the fries, leaving McDonalds no choice but to use "natural flavor."
Processed food would not taste the way they are now if it was not because of the flavor industry. "But the canning, freezing and dehydrating techniques used to process food destroy most of its flavor" (Schlosser, 496). The flavor industries that......
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