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Ebay Case Study

Why eBay? It's not just beanie babies and Pez dispensers.
There are 157 million users of eBay worldwide, make that 157 million and one, I am the internet powerhouse's newest recruit. With an unexpected sense of anticipation I scroll down the web page, I spot what I am looking for "One pair of brand new Prada heels, Authentic!" excitedly I click on the link and read the short novella the seller has written for my benefit. She swears she paid $580 for these on a recent trip to New York but alas they no longer fit and she's never worn them! Nice story, though I'm not sure if I believe it. However as I peruse the half dozen or so pictures provided of the shoes and their authenticity card I am convinced that at these are the bargain of the century. Hesitantly I click the "buy it now" option. I surprise myself by closing my eyes, as if when I open them the shoes will magically appear. Well one week latter I am the proud owner of a beautiful pair of heels all for the relative bargain......


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Approximate Word Count: 4451
Approximate Pages: 18 (250 words per double-spaced page)

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