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Outline Crush

Problem Statement:

Sub-Problems:

Situational Analysis-External Environment (Uncontrollable)

Legal/Political
o Price ceilings and price floors
o The Clayton Act
o Franchise restrictions, acquisition limits, and distribution laws/restrictions
o Possibility of being held responsible for increase in health related ailments such as diabetes
o Territorial restrictions within franchised bottlers

Social/Cultural (Institutional/Buyer Behavior)
o Americans consume, on average, 46.7 gallons of carbonated soft drinks
o Estimated retail sales for 1989 were $43 billion
o Distinction of being the world's first soft drink maker
o Cadbury Schweppes is the world's third largest soft drink maker behind Coca-Cola and PepsiCo.
o Consumers favored cola flavored soft drinks to any other flavor (65.7%)
o Diet soft drinks were a growing industry accounting for 31% of industry sales in 1989
o In top 10 soft drinks in US for 1989 none were orange flavored and all were marketed by......


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Approximate Word Count: 1788
Approximate Pages: 8 (250 words per double-spaced page)

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