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Best Buy Case Study

BEST BUY
In 1966, Richard Shulze opened a small business in St. Paul, Minnesota called Sound of Music. In the next 17 years Shulze's small store rapidly grew into a multi-million dollar outfit. In 1983, Sound of Music changed its name to Best Buy Co., Inc and the first superstore was opened in Burnsville, Minnesota. With the new name the store also began carrying more name brands, appliances, VCRs and offering central service and warehouse distribution. Throughout the nineties Best Buy became pioneers in offering the newest technology such as DVDs and high definition TVs. In 1999, Best Buy and Microsoft combined to cross promote each other and also offered a two for one stock split. Now in 2005, almost 40 years after the first store was opened in St. Paul, this global giant was named Forbes magazine's "Company of the Year".
Financially Best Buy operates two reportable segments, Domestic and International. Best Buy's financial security relies on their Best Buy stores,......


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Approximate Word Count: 1545
Approximate Pages: 7 (250 words per double-spaced page)

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