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7-Eleven: A multinational
By: Eveline M. Koster

Rijksuniversiteit Groningen
Course: International Strategic Management
By: Eveline M. Koster
S1092553

Table of Contents

Introduction 3
Chapter 1 7-Eleven and its International Expansion 4
Introduction 4
History 4
Internationalization Approach 5
Conclusion 8
Chapter 2: 7-Eleven Japan: Why has it been so successful? 9
Introduction 9
History 9
Profitability and growth 9
Differentiation 11
Conclusion 11
Chapter 3: International Expansion: Germany 12
Introduction 12
Macro- Environment 12
Convenience Stores in Germany 14
Consumer Shopping Behavior 14
US Suppliers and Products in Germany 15
Conclusion 16
Summary 17
Tabel 1: Overview of 7-Eleven Territories 18
Literature 19

Introduction

7-Eleven pioneered the convenience store concept way back in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began......

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Approximate Word Count: 6059
Approximate Pages: 25 (250 words per double-spaced page)

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