Laugh Your Way To Business Success
Laugh your way to business success
There are many advantages and disadvantages associated with advertising on the Internet and the development of an e-business. Today it is very clear that the use of the Internet as another media channel is just the start of the application of the media in a business context. But there are many things that are to be considered.
A company cannot expect to gain a profit on an Internet activity based on the company¡¦s way in which it creates value and profit in the non-digital world. The consequence of this will most fre-quently be just another channel supported by an extra layer of parallel processes, which gives the company extra costs. Very few are able to derive a profit from this and for the majority the invest-ment cannot be characterized as anything else but a learning experience.
In order to avoid this, you have to change the way you think of e-marketing and integrate communi-cation experts in the process of composing the website. This......
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Approximate Pages: 3 (250 words per double-spaced page)
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